Kiva K. Zytnick, Associate Director of Catholic Law's Pro Bono Program & Public Interest Law, published an article in the January 2021 edition of the National Association for Law Placement (NALP) Bulletin. In her article, “From Persuasion to Personality Science: Rethinking How to Promote Pro Bono in Law Schools,” Zytnick discussed why persuasion is not the most effective strategy to engage law students in pro bono. Zytnick particularly focused on understanding the personality of law students and using psychological strategies to increase law student engagement in pro bono work.

NALP Bulletin
By: Kiva K. Zytnick
Date: January 2021
From Persuasion to Personality Science: Rethinking How to Promote Pro Bono in Law Schools

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“In short, instead of telling students why they should do pro bono, focus on creating a law school culture where pro bono is not just something that they do, it is part of who they are and the community they belong to.”

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Click here to read the full piece, beginning on page 26.